Web design means a lot more than just make websites look good. Today, web designers are playing a very important role when it comes to brand marketing. Most importantly, the designers know their it is also one of the biggest priorities to make for a digital experience with combined the goals of the business with those of the needs of the user
Unfortunately, a lot of small business failed to balance these two priorities. Even the sharpest looking website which provides doesn’t necessarily drive conversion rates is of no use for a brand that requires loads of new leads. At the other side of the spectrum, a poorly designed site where only the sale is the focus won’t satisfy the curiosity of most modern customers
Over at the entrepreneur I found several good tips on how you can upgrade your small business website with a purpose driven design successfully.